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Vehicle Graphics - speak louder than words!

6/20/2015

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People often ask me if vehicle graphics are worth the cost. 
here is my answer...

  • • 30k impressions a day in heavy traffic
  • • 5600 or 30k times more effective than radio
  • • 7200% more effective than a billboard
  • • 252,000% more effective than postcards
  • • unlike tv, they can't change a channel
  • • reach commuters on highways, parking lots and streets
  • • every traffic jam is a marketing opportunity
  • • reach audiences of all ages, genders, backgrounds, income and professions
  • • a wrap delivers more than 100,000 impressions for as little as $41.65 a month
So for the average wrap - say $2,500.
• go with 3 year lifespan (could be longer, but for this example we'll go with 3)
• that is $2,500 divided by 3 = $834/year or $70/month
• 10,000 impressions per day in basic traffic = 200,000 impressions per month
or 2,400,000 impressions or views per year!!! based on 20 working days per month
• average cost per view: $0.00035/per view!! - not very much at all.
• your advertising goes with you - wherever you drive - not like a newspaper.  - do work out of town, now you are advertising there - at no additional cost to you  - you are going there anyway!


What else can we say - a full page ad in most newspapers is close to or over $1,000 for one printing - and that gets thrown out by most people without them even seeing your ad!  With a vehicle wrap - for a 2.5 full page ad printings cost - you have a very effective ad that lasts a crazy amount of times more than the paper ad.
As well - you are present with the wrap, which means people can approach you with questions!
Be sure to keep a business card or other literature to give to people when they ask!

Trust me - you won't be dissapointed! - Vehicle Wraps work!
Check out one of the latest wraps we designed, printed and installed for Speedy Electric, located here in Fergus.



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    Jeff Katerberg

    Jeff is the owner and manager of Alpha Graphics and Signs.

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