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Top 5 Tips for Designing an Outstanding and Effective Banner Stand

2/5/2016

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Here at Alpha Graphics and Signs, we have a large selection of banner materials and stands available for a wide range of applications. This includes roll-up or retractable stands, sandwich boards or a-frames, trade show displays, point of purchase(POP), table top display, outdoor stands, literature racks and pop up displays.
Anyone attending trade shows knows that a professional and eye-catching banner stand is critical in attracting visitors to their booth. At Alpha Graphics and Signs, our most popular roll-up banner stand is 33.5″ x 79″ and is specially-priced right now at $179.00 (regular $225.00).  This includes the print, hardware stand, installation and a handy padded carrying bag.

That being said, we would like to talk about some tips that will help you design an effective banner stand.

1.  Use a tag line or catch phrase…

An imperative phrase, something short with a lot of punch to catch visitors attention and make them want to learn more about your product.
ie: our catch phrase/tag line is: WE PRINT BIG!
• Remember: Get to the point Quickly!

2.  Keep it Simple…

Too much information/text/images covering your banner and a viewer doesn’t know where to look much less which is the really important part you want them to remember.  What’s at eye level gets the most attention.  So don’t put too crucial information along the bottom. Preferably, a website or phone number can be located at the bottom of the design, for those who are too afraid to ask for that information.
• Remember: Keep it simple!

Picture
Photo courtesy of TKO.

3.  Ask: what should stand out the most?

Resist the temptation to ‘say it all’. With a multiplicity of messages, none may stick with a visitor. A brochure could have all the significant/pertinent information you want to hand out.
• Remember: LESS IS MORE!


4.  Use Quality Graphics and Images…

If you want a professional looking banner, then high quality graphics are what you need.  If you feel unsure about designing something yourself, ask us for guidance or we can design for you with minimal charge.
• Remember: A Picture says a thousand words!

5.  Be smart about colour choices…

We’ve all seen them - tacky looking banners that leave you wondering where they came from. For instance - use colours that compliment your logo.
• Remember to keep it simple!

So there you have it - our top 5 tips for designing a banner stand that will knock-it-out-of-the-park!  If you are interested in getting your very own custom banner stand - please do contact us!

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    Picture

    Jeff Katerberg

    Jeff is the owner and manager of Alpha Graphics and Signs.

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