Here at Alpha Graphics we often get asked, "Are Vehicle Wraps worth the investment?"
Here is our answer: Where else for $55/month can you get the following kind of exposure?:
Here is our answer: Where else for $55/month can you get the following kind of exposure?:
- reach commuters on highways, parking lots and streets
- every traffic jam is a marketing opportunity
- reach audiences of all ages, genders, backgrounds, income and professions
- wraps delivers more than 100,000 impressions per month
- 30k impressions a day in heavy traffic
- 5600% more effective than radio
- 7200% more effective than a billboard
- 252,000% more effective than postcards
- unlike tv, they can't change a channel!
- Radio attracts 900,000 listeners in six weeks with 10 to 12 - 30-second spots, but cost big dollars
- Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet, but cost massive amount of dollars.
- Direct mail reaches 20,000 names with one post card mailer, this also cost big dollars, and often ends up in the garbage.
- Seven city buses get 600,000 impressions in two months, this space costs big dollars.
- Billboards receive 700,000 impressions in one month, also high cost.
- An ad in the yellow pages can cost up to $15,000 per year—with your competitors listed right there next to your ad.
- The same is true for pay-per-click advertising—at an even higher cost per month.
- Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle. That money spread out over the lifetime of the wrap is crazy worth the value!
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