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Wrap Facts

2/5/2015

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Here at Alpha Graphics we often get asked, "Are Vehicle Wraps worth the investment?"
Here is our answer:  Where else for $55/month can you get the following kind of exposure?:

  • reach commuters on highways, parking lots and streets
  • every traffic jam is a marketing opportunity
  • reach audiences of all ages, genders, backgrounds, income and professions
  • wraps delivers more than 100,000 impressions per month
  • 30k impressions a day in heavy traffic
  • 5600%  more effective than radio
  • 7200% more effective than a billboard
  • 252,000% more effective than postcards
  • unlike tv, they can't change a channel!
 A quick comparison in typical advertising formats suggests the following:
  • Radio attracts 900,000 listeners in six weeks with 10 to 12 - 30-second spots, but cost big dollars
  • Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet, but cost massive amount of dollars.
  • Direct mail reaches 20,000 names with one post card mailer, this also cost big dollars, and often ends up in the garbage.
  • Seven city buses get 600,000 impressions in two months, this space costs big dollars.
  • Billboards receive 700,000 impressions in one month, also high cost.
  • An ad in the yellow pages can cost up to $15,000 per year—with your competitors listed right there next to your ad.
  • The same is true for pay-per-click advertising—at an even higher cost per month.
  • Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle. That money spread out over the lifetime of the wrap is crazy worth the value!
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    Jeff Katerberg

    Jeff is the owner and manager of Alpha Graphics and Signs.

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